Schema.org Structured Data
What is Schema?
Schema.org (often called Schema) is a specific vocabulary of tags, or micro-data, that you can add to the HTML of your website to improve the way your page is represented in SERPs (Search Engine Results Pages).
Schema is the result of a collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your website’s content and provide the best search results possible. Adding Schema markup to your HTML improves the way your page displays in search engine results by enhancing the rich snippets that are displayed beneath the page title.
Google Search works hard to understand the content of a page. However, you can provide explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, if is it a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. For example, here is a JSON-LD structured data snippet that might appear on the contact page of the Unlimited Ball Bearings corporation, describing their contact information:
“name”: “Unlimited Ball Bearings Corp.”,
“contactType”: “Customer service”
The Google Structured Data Testing Tool is an easy and useful tool for validating your structured data, and in some cases, previewing a feature in Google Search. Try it out>>
Google Search can enable a rich set of features for your page in search results if it understands the content of the page and, in some circumstances, if you explicitly provide additional information in the page code using structured data. These features fall into two general categories:
- Content type: Many search features are tied to the topic of your page. For example, if the page has a recipe or a news article, or contains information about an event or a book. Google Search results can then apply content-specific features such as making your page eligible to appear in a top news stories carousel, a recipe carousel, or an events list.
- Enhancements: These are features that, can be applied to more than one kind of content type. For example, providing review stars for a recipe or movie, or exposing a carousel of rich cards.
There is no guarantee that your page will appear in Search results with the specified feature. This is because search features depend on many factors, including the search device type, location, and whether Google thinks the feature would provide the best search experience for the user.
Google Search has a few general types of search result categories. Most features apply to specific categories. Read More…
How can I add Schema to my website?
As a top Myrtle Beach SEO company, we can handle this for you – from generating the code, installing it, and getting Google, as well as other search engines, to quickly index, crawl or fetch your new Schema JSON-LD markup. Just visit our website to request a quote, or call us today at (843) 655-5500. If you don’t have a website, well you’re in luck, we just so happen to build professional SEO-friendly web designs for small businesses throughout Myrtle Beach.